Social Contribution Activities

Through the Seiko Time & Timepieces School, we explain how over the centuries people developed methods to measure and standardize time as we know it today. Children learn the joy of time and clocks through hands-on experience of technology and craftsmanship. Then we convey the importance of thinking for oneself and cooperating with others to create a rich future.
In August 2025, we held our “Exciting Sundial Making Workshop” at the Expo 2025 Osaka-Kansai. Participating children assembled and adjusted a specially developed Universal Sundial designed for use anywhere in the world, while learning about latitude and longitude. They then added their own original designs and successfully conducted sundial experiments under clear skies.
Additionally, in the "Future Classroom" STEAM Library on the Ministry of Economy, Trade and Industry (METI) Website, we have published a video teaching program called "Learning Clock Technology Innovations and Exploring the 'Rich Time' of the Future."

Through the Toki-iku Seiko Sports School, we provide opportunities to learn the joy of physical activity from world-class athletes and experience using the very same measurement equipment used in world-class sporting competitions. This program allows participants to think about sports and time by experiencing how split-second records are created, using real measurement equipment and interacting with top athletes.
In FY2024, as part of the Time Education® (Toki-iku) initiative by Team Seiko, we hosted a variety of sports clinics led by star athletes, including:
A track and field class led by Chisato Fukushima, conducted at the Seiko Golden Grand Prix held at the National Stadium
A fencing class led by Kazuki Iimura
A middle-distance running clinic led by Nozomi Tanaka
A swimming class led by Yui Ohashi
Additionally, we held our first judo and tennis clinics at sponsored tournaments. A total of 558 participants joined these programs throughout Japan.

In the Seiko Music School, professional musicians teach children how to increase their enjoyment of music. This program conveys not only the fun of performing, but also the importance of having a positive attitude towards music and making steady, long-term efforts - advice that only carries weight when it comes from music professionals. Music is sometimes called the "art of time." In today's world, where music is abundant in daily life, children can experience the joy of connecting with people through the music they play. In August, 2025, we invited professional jazz musicians from the United States to gather in Sapporo Art Park to provide passionate instruction to about 40 children from the Sapporo Junior Jazz School.
The Seiko Summer Jazz Camp is a five-day program where top jazz musicians from around the world teach Japanese youth who aspire to become professional players about performance techniques, music theory, enjoyment, and how to better engage with music. Participants are selected through a rigorous audition process by the instructors. In 2025, about 40 audition winners from across the country participated. The final gala concert showcased the participants' achievements from five days of practice with wonderful performances. This year, we also hosted a live event featuring past graduates and instructors from this program in order to contribute to the development of younger participants and help to build a more supportive learning environment.

The Seiko Environmental School is a program that encourages participants to think about why biodiversity is important and what we can do to create rich and sustainable forests. At the watch production base in Shizukuishi Town in northern Iwate Prefecture, we consider time from the perspective of living creatures through workshops on making insect hotels.
In July 2025, we held a Seiko Environmental School at Morioka Seiko Instruments. A total of 55 participants (28 young children and 27 guardians) learned about the importance of biodiversity through activities such as Nature-themed field bingo and building insect hotels, engaging all five senses in the process.

Since immediately after the 2011 earthquake, we have held annual reconstruction support concerts in the disaster-affected areas, and since 2013, we have held “The Sound of Wa Concert to Support Eastern Japan” in three Tohoku prefectures as well as in Tokyo. Many artists who care about helping people in the affected areas, including the late musician Norio Maeda, have performed in these events, deepening bonds with local music enthusiasts. On March 12, 2025, marking 14 years since the Great East Japan Earthquake, we held our 50th commemorative concert at NHK Hall in Tokyo. The event featured performances by famous artists such as Kiyoshi Maekawa, Masayuki Suzuki, Junko Yagami, Circus, Kohei Ueno, and Hayato Kodama, among others.
By creating concerts together with people in the disaster areas, Seiko has seen the power of music to light the flame of hope in people's hearts and support recovery and reconstruction. With our message "Never forget that time… and keep moving forward,” we will continue bringing hope to the people of Tohoku, helping them to move forward through the power of music.

Morioka Seiko Instruments has been holding annual Community Environmental Reporting Meetings since fiscal 2008. This meeting, targeting local residents, municipalities, and companies within the prefecture, includes tours of the factory and outdoor green spaces and introduces the company’s environmental activities. One goal is to demonstrate that a business devoted to manufacturing can coexist with Nature and with the surrounding community. The 17th meeting was held in October, 2024, with 16 participants.
Additionally, a comprehensive partnership agreement was signed in 2021 between Iwate Prefecture, Seiko Watch, and Morioka Seiko Instruments to work together for regional revitalization and the realization of a sustainable society. We are happy to participate in local conservation activities, such as activities focused on the birch forest spreading across Hiraniwa Highland in Kuji City, which we join three times every year. In 2024, a total of 140 Group employees participated in community improvement activities, planting 370 birch trees and 368 azaleas. Our Waku-Waku Tope biotope, which we completed in 2022, is designed, managed, and operated in collaboration with Iwate Prefectural University, conducting "living creature surveys" and further enhancing collaboration with the community.
In recognition of these in environmental conservation activities, Morioka Seiko Instruments received the Director-General of the Tohoku Bureau of Economy, Trade and Industry Award in the 2023 Green Factory Awards. In fiscal year 2024, the Waku-Waku Forest and Waku-Waku Tope were certified as Nature Coexistence Sites by the Ministry of the Environment.

Since 2021, Seiko’s world-famous sports watch Prospex has been supporting marine conservation activities such as the Marine Debris Program conducted by PADI, the world's largest diving education organization, and the affiliated PADI Aware Foundation. Out of our love for the ocean and our feelings of gratitude toward the thousands of divers who also love Prospex diver's watches, we are happy to donate a portion of the sales of our Save the Ocean series to PADI and jointly conduct Dive Against Debris activities to remove debris from the seabed. In the November 2024 activity, 22 employees from our group participated and successfully collected 43.4 kg of underwater debris and 10.4 kg of beach litter.
Additionally, employees of local subsidiaries around the world participate in marine conservation activities in collaboration with PADI.

In August 2014, Seiko Instruments' Makuhari site signed a Corporate Forest Agreement with Chiba Prefecture (in which the site is located), and has been planting black pine trees in the Seiko Instruments Forest along Kujukuri Beach. In April 2023, we renewed the agreement for the second time and continue to monitor the growth of these black pine trees. In fiscal year 2024, we commissioned the Chiba Prefecture Forestry Cooperative to carry out maintenance activities, including undergrowth clearing and the removal of dead black pine trees.

Seiko NPC actively promotes greening initiatives through the management of plants in its on-site gardens and around the perimeter of its factory.
As part of efforts to protect and manage rare plant species, we have undertaken conservation activities for Kinran (Cephalanthera falcata) and Ginran (Cephalanthera erecta). These plants, once commonly found, are now considered rare, with Kinran designated as a “Near Threatened” species on the Ministry of the Environment’s Red List.
In May 2025, we confirmed the natural growth of Kinran and Ginran on our premises and took protective measures such as installing markers, fencing, and informational signage.
As part of our plant management efforts, in June 2025 we removed ten dead trees and one tall tree. Some of the removed wood was chipped and reused on walking paths within the premises, contributing to resource recycling.
Looking ahead, we plan to further expand our greening activities by planting moss phlox seedlings and maintaining azaleas along the national road.

Our group regularly conducts cleanup activities around business sites and along roadsides at our domestic and overseas companies. SII Crystal Technology conducts cleanup activities around the nearby Nagano River every October, combining social contribution and health promotion. In 2024, 59 employees participated, cleaning designated areas in four teams.
Seiko Instruments' Ono site conducts cleanup activities around its premises every May and October as part of its regional contribution. In fiscal year 2024, 24 employees participated in May and 25 in October, engaging in cleaning and grass-cutting efforts to help beautify the surrounding area.
Through these cleanup activities, we have been registered as an Ichikawa City Citizen Manners Cooperation Group. We will continue these efforts in close collaboration with the local community.

The Advanced Development Department of Seiko Future Creation promotes joint development with national research institutions and universities, using Seiko Manufacturing (Singapore) Pte. Ltd.'s Research & Development Department as an overseas R&D base.