Embodying the spirit of “creating a future filled with smiles worldwide.”
About Team Seiko
Team Seiko is a group of athletes who inspire others (particularly young people) through their outstanding achievements in sport.
They also embody Seiko’s group purpose of “creating a future filled with smiles worldwide.”
This section introduces the challenges, current activities, and personal stories of Team Seiko’s athletes.
Activities of Team Seiko
Challenges as Athletes
As top athletes in their respective sports, each member of Team Seiko strives for excellence, and constantly pushes their their personal limits to new extremes, providing inspiration for people around the world.
Toki-iku - A Program to Develop the Next Generation
The Seiko Exciting Sports Classroom
Experiencing the importance of time, which underlies all competitive sports, and the joys of physical activity.
This program offers opportunities to learn the joys of physical activity through practical instruction from world-class athletes, and to experience using professional-quality measuring equipment, the kind that is actually used in world-class athletic competitions. The program helps young people think about the connection between sports and time while also having a chance to meet real athletes and handle cutting-edge technology.
An Exciting Future
for Children
We teach children, potential leaders of the next generation, about the importance of time in the world of sports. We encourage them to take up personal challenges and to develop their own, independent thinking skills.
Team Seiko Athletes
Team Seiko athletes inspire others, particularly young people, through their outstanding achievements in sport.
They also embody Seiko’s group purpose of “creating a future filled with smiles worldwide.”
Gallery
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Seiko and Sports TVCF
The TVCF theme expresses the vast amount of time that Team Seiko athletes Ryota Yamagata, Bruno Dede, Yui Ohashi, and Shoma Sato have spent training, from the day they started their respective sports to the present, expressed as seconds.
Our new advertising slogans, “Timing” and “For the Moments that Lead to the Future” reflect our ongoing commitment to support great athletes with a combination of outstanding technology and passion.
Team Seiko Visuals
Sports Timing
Seiko Captures the Moment
The following numbers inspire dreams and excitement.
At the world-famous international sports competition held in Tokyo in 1964, Seiko achieved the previously impossible task of measuring in units as small as 0.01 seconds.
Thanks to its constantly advancing technology, Seiko continues to capture the most exciting moments in modern sports.
