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Group Slogan

Seiko has continued to drive innovation since our founding while supporting the management position of “Always one step ahead of the rest.” We formulated our corporate slogan in an easy-to-understand expression to incorporate this long-standing idea as well as the new idea of wanting to appeal to customers’ sensitivities. The slogan conveys Seiko’s strong will and commitment to continue creating the future based on the technological expertise and sensitivities that have driven the times.

This Group slogan incorporates our desire to share exciting times with customers based on the sensitivities and challenging spirit that will advance the next generation while holding dear the deep trust we have built up from over 130 years in business. We are determined to build exceptional relationships that strike a chord with our customers by paying even closer attention to their opinions and working to enhance technology and quality. Rest assured that you can expect a lot from Seiko going forward.

Shinji Hattori
Chairman & Group CEO
Seiko Holdings Corporation

Brand Music Video "Art of time"

Watch the brand music video about the group slogan, "SEIKO Moving ahead. Touching hearts."