In May 2014, the Seiko Group formally established a slogan, which embodies the Group's strong desire to always be a leader, to resonate with customers' hearts, and to convey not only material value, but also emotional values such as playfulness, excitement, and thrills.
In order to use this Group slogan to foster a sense of unity among employees, and for PR activities outside the company, we decided to create a song that matches the image of the slogan. This melody is also used in Seiko’s "Sound Inn S" broadcasts, which center around the The Sound of “Wa” Concert to Support Eastern Japan.
We will continue to promote the Group slogan and the image song in various ways, hoping that this song will evoke feelings of excitement for all who hear it. In line with the Group slogan, we will continue to use music as a cornerstone of our efforts to further enhance our brand image.
Seiko Image Song
"Seiko: Moving ahead. Touching hearts."
Image Song Sung by Various Artists
Already many artists have performed this image song, making it a tune that people can't help but hum along to.
We look forward to seeing which artists will sing it in the future.
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Little Glee Monster
For more details, click here
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LE VELVETS
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Kohei Ueno
For more details, click here
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Ryoko Moriyama
For more details, click here
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Akira Fuse
For more details, click here
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Ayaka Hirahara
For more details, click here
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Hiromi Iwasaki
For more details, click here
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Sarah Àlainn
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Marlene
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Circus
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Machiko Watanabe
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EPO
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Always Yonchome Choir
(Volunteer Choir from Seiko Group )
For more details, click here
Process
How the Image Song Was Created
From Submission of Possible Lyrics to Final Completion
Each of our employees was tasked with thinking about the Seiko Group's theme song, which we expect will be sung for 10 to 20 years to inspire hope and passion for the future among our Group employees.
Our employees were then invited to submit lyrics embodying the Group spirit, and phrases inspired by the Group slogan: Seiko: Moving ahead. Touching hearts.. These many ideas and phrases were combined artistically, culminating in a single work that represents the spirit of our Group employees.
Chairman Hattori personally composed a melody for these lyrics, and the finished song was then arranged by a professional arranger.
Employee Impressions
- The chorus is easy to remember; it feels like a song that everyone can sing together. It seems like a familiar tune that leaves me with a pleasant feeling after singing it.
- The song is refreshing, reminiscent of the morning sun. It has a light and gentle feeling, one that should appeal to people of all ages.
- It also promotes the message Seiko: Moving ahead. Touching hearts., which helps to encourage Group members with the "courage to move forward" and “connections that walk closely together."
- In sum, it’s a familiar melody that everyone can easily sing together.
