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Seiko and World Athletics Championships

Seiko and World Athletics Championships

World Athletics

Official Timer for
World Athletics Championships

Four Decades of Partnership

Seiko has been in partnership with World Athletics since 1985 and has served as the official timer for over 190 World Athletics events.
Seiko has captured inspiring moments at numerous international competitions and has earned the trust of athletes and spectators for nearly 40 years.

Together with World Athletics, Seiko brings smiles
and inspiring moments to sports fans around the world.

World Athletics Championships
Tokyo 25

Tokyo 2025
World Athletics Championships

In 2025, the world’s top athletes will gather in Tokyo to compete for the title of “best in the world” in their respective events.
And Seiko will be there to capture every exciting moment.
As always, we are working together with World Athletics to ensure that we not only capture, but also preserve the new records we hope to see set.

until the opening of the Tokyo 2025 World Athletics Championships

000d 00h 00m 00s

Tokyo 2025 World Athletics Championships Countdown Clock Tokyo 2025 World Athletics Championships Countdown Clock
Seiko’s Measurement Technology

Seiko’s Measurement Technology

Accurate timing and measurement are indispensable for sports competitions. Seiko has been supporting various athletic activities since 1964, always bringing cutting-edge technology to each event.
But Seiko brings more than technology; we also bring experience and a passion for sports.

Photo Finish System

Photo Finish System

Representative Event: 100m
Our camera is capable of measuring up to 1/10,000th of a second. However, in keeping with the regulations, the photo finish camera captures the last instant of a race in 1/100ths of a second.

Watch the video

Jump Management System

Jump Management System

Representative Event: Long Jump
A high-speed camera that captures 300 FPS is used to judge the all-important take-off in long jump and triple jump. The image of the exact moment of take-off is displayed on a monitor, so the judges can see it clearly and determine whether it was legitimate or not.

Watch the video

Seiko’s Measurement Technology

世界記録の瞬間

World Record

The world record

A historic record that thrilled everyone in that moment.
Seiko has witnessed those moments.

World Athletics Championships Berlin 2009: 100m
Usain Bolt

jamaica9.58 seconds

World Athletics Championships Berlin 2009: 200m
Usain Bolt

jamaica19.19 seconds

World Athletics Championships Japan 1991: Long Jump
Mike Powell

america8.95 meters

World Athletics Championships Oregon 2022: 100m Hurdles
Tobi Amusan

nigeria12.12 seconds

World Athletics Championships Stuttgart
1993: Men's 4×400m Relay

america2 minutes 54.29 seconds

Record & History

The Journey So Far

Seiko and World Athletics have worked together in various competitions, building a strong, productive relationship.
Here are the records that Seiko has set with World Athletics:

Number of events where Seiko served
as the official timer:
194events
Partnership:
38years (as of 2025)
New world records measured
at the World Athletics Championships:
34records

(as of October 2023)

Future

Nurturing the Next Generation of Athletes

This is the overseas version of the “Seiko Exciting Sports Classroom,” where kids can experience 100m time measurements using the actual equipment used in real competitions. Seiko believes that giving children the opportunity to experience the “real thing” will inspire them and, hopefully, lead to a brighter future.

Timing Team

Seiko Timing Team

The Seiko Timing Team works behind the scenes at sporting events.
This is a group of professionals who are responsible for accurately measuring and displaying times at Seiko-supported competitions around the world.

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