INDEX
What is Toki-iku?
Seiko Group’s Toki-iku® is an initiative designed to inspire and support
the growth of children who will shape the future.
Ever wondered:
“Who invented the clock?”
“Why is timekeeping so important?”
Toki-iku answers these and many other questions through exciting,
hands-on experiences that leave a lasting impression.
By helping children to understand the importance of time, and encouraging independent thinking,
we hope to build a future filled with smiles and endless possibilities.
Programs
Discover Fun, Hands-On Learning Experiences
Learning about time and clocks
Experience! Explore! Discover the Mysteries of “Time”
Learning from sports
Using pro-level measuring equipment, we experience the split-second timing in which records are made!
Learning from music
Music is the art of Time! Let’s share these rhythms together!
Learning from the environment
Let’s think about “Time” from the perspective of living creatures!
Elementary School Students
“Time” is an invisible common language that connects people and societies around the world. At the Seiko Exciting Clock Workshop, we think about the future of Time through hands-on learning experiences that focus on time and clocks, and by creating new things together with people around us!
Middle School Students
High School Students
What is “Time”? How would you answer this question?
We have created a video called “Learning About the History of Clocks and Innovations in Timekeeping, and Exploring the Future of Time” and posted it on the Ministry of Economy, Trade and Industry (METI) Website, in the STEAM Library, under the heading “Classroom of the Future.” Let’s open the door to exploring Time!
Elementary School Students
Middle School Students
High School Students
Learn the joy of physical activity through practical exercises with athletes who are active on the world stage! This program allows you to think about sports and Time while seeing the equipment used in world competitions and interacting with real athletes and technology.
Elementary School Students
Middle School Students
High School Students
Professional artists will visit your school for special classes! They will teach children to truly enjoy music from the heart. In addition to the fun, they will also convey the professional attitude towards music and the importance of making a sincere effort to improve your skills.
For Ages 16-25
The instructors are talented young musicians who are active in the jazz scene in New York City! Over a five-day period they will teach aspiring musicians about jazz performance techniques, jazz theory, and new ways to enjoy the music.
Elementary School Students
Why is biodiversity important? In Shizukuishi Town, Iwate Prefecture, where one of Grand Seiko’s craft studios is located, we think about this issue by getting close to the fauna in our forests. We believe it’s important not simply to learn about, but also to experience biodiversity in natural settings.
This is why the Studio supports a workshop in which children (and adults!) can make insect hotels. Our aim is to help people see what they can do to create rich and sustainable forests.
For Ages 13-15
Seiko is proud to be an official sponsor of the children’s job experience facilities known as KidZania Tokyo and KidZania Koshien. We have set up a City Clock Pavilion, where children can learn the meaning and importance of Time by working as a performer in a live program.
In addition to the permanent pavilion, we have held the Seiko Exciting Clock Workshop at KidZania Tokyo, Koshien, and Fukuoka.
Elementary School Students
As a partner of the Signature Pavilion, Seiko will exhibit its special Jellyfish Sundial. In August 2025, Seiko will also host the Toki-iku Exciting Sundial Building workshop using an original Expo-model sundial.
Toki-iku Seiko’s efforts to foster the next generation
Seiko offers a variety of programs to teach children about the concept of time.
Seiko Time & Timepieces School
At Seiko Time School, children immerse themselves in interesting learning experiences, fostering meaningful connections and helping each one to build a promising future.
Seiko Music School: Jazz Edition
Students in Sapporo learned jazz from professional musicians.
*This video is in Japanese.
Seiko Art School: Chalkboard Art Edition
A special art class was held with chalkboard artist Rana Suzuki.
*This video is in Japanese.
Seiko Festival
We held a festival to give children a special experience participating in sports and learning about clocks and watches.
*This video is in Japanese.
over
18,000 Participants So Far!Expanding to More Regions!
In total, 18,421 people have participated in Toki-iku! (As of 2026/3/31)
We will continue to expand the scale and reach of our events, spreading smiles to children around the world.
Toki-iku was honored with the Incentive Prizein FY2024 and the Excellence Award in FY2025 at the Ministry of Education's Valuable Experience Awards, which recognize companies that promote enriching experiential learning for young people.
International Initiatives
Time & Timepieces School：
Taiwan, Thailand, India, Singapore, USA, Malaysia, Australia
Sports School：
The USA, Hungary
-
Time & Timepieces School
15,229
-
Sports School
2,423
-
Music School
285
-
Environment School
121
-
Other Schools
50
-
Seiko Summer
Jazz Camp313人
(As of 2026/3/31)