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Aiming to Become a Leading Company in the Global Market
Aiming to Become a Leading Company in the Global Market

In keeping with the Group slogan, “SEIKO Moving ahead. Touching hearts.”, Seiko has formulated its
long-term vision looking 10 years into the future and is implementing organizational reforms for going
on the offensive with the objective of “becoming a leading company in the global market by 2020.”
Seiko’s top management explains these management strategies.

Shinji Hattori Chairman & Group CEO Seiko Holdings Corporation Yoshinobu Nakamura President Seiko Holdings Corporation
Becoming a Global Corporate Group That Can Share Excitement with People throughout the World

Can you please describe the ideas embodied in the Group slogan and your long-term vision?

HattoriOur founding management position of “Always one step ahead of the rest” has underpinned Seiko’s innovation and its great advances. Besides this forward-looking spirit, in 2014 Seiko unveiled the Group slogan “SEIKO Moving ahead. Touching hearts.” This slogan encapsulates our fervent desire to create, enjoy and resonate with a new hope-filled era, sharing a sense of thrill and excitement along with all our stakeholders as we stride forward together.

To realize the spirit of this slogan, in 2016, which marks our 135th year, we established a long-term vision that articulates what the Group aspires to be 10 years in the future. In working to realize this vision, Seiko will continue striving to be a trend-setting and innovative global group that shares excitement with people around the world by offering products, quality and services that make a deep impression on people’s hearts and that are in tune with the times.

Aim to Achieve Sustainable Growth and Increase Mid- to Long-Term Corporate Value

Could you explain the Sixth Mid-Term Management Plan?

NakamuraIn fiscal 2016, Seiko initiated the Sixth Mid-Term Management Plan. Regarding specific strategic policies under this plan, we will promote the strengthening of profitability and investing for growth with the aim of being a highly profitable group with the Watches Business as our core. Additionally, Seiko will make all-out efforts toward reinforcing the management foundation and is working to strengthen its corporate governance structure through such measures as introducing a performance-based compensation system for directors and setting up the Corporate Governance Committee focused on independent directors. Also, we will work toward enhancing equity capital and reducing interest-bearing debt while also cultivating global human resources and proactively implementing measures to reform ways of working. By implementing these initiatives, Seiko aims to achieve sustainable growth and increase mid- to long-term corporate value.

Could you talk about the future strategies in each of your businesses?

HattoriIn the Watches Business, we are carrying out proactive marketing worldwide centering on our global brands beginning with Grand Seiko, Seiko Astron and Seiko Prospex. To further promote this globalization, we decided to spin off Grand Seiko from “Seiko” and make this watch a fully independent brand. Grand Seiko has a solid position as a luxury brand in Japan and has also raised its brand power overseas as well. Going forward, Grand Seiko will strengthen its distinctiveness as an independent brand while maintaining the concept of pursuing the essence of a watch. Grand Seiko will also expand the scope of its designs that previously focused mainly on business to encompass designs as both a genuine sports watch and an elegant watch.

Additionally, in the future we will continue investing to raise our brand value as we aim to become a leading company in global watch markets. As part of these efforts, we opened Seiko Boutiques in Miami in the United States, Lyon, France and Beijing, China in fiscal 2015 and in London, England in August 2017. We will continue to develop our Seiko Boutiques, which also serve as a base for publicizing our brands, and will actively undertake branding that resonates with customers, with these efforts focused on our solid “brand story.”

NakamuraIn the Electronic Devices business, SII Semiconductor Corporation, established with a joint investment with the Development Bank of Japan Inc. to engage in the semiconductor business, is expected to become an equity-method affiliate from January 2018. An urgent task is to establish our next main business with a view to business restructuring and we will promote investments in high-profit businesses and strive to strengthen profitability.

In the Systems Solutions Business, to enable this business to make the leap from being the third pillar to the second pillar of business, in April 2017 we made IIM Corporation, the largest system performance management software company in Japan, part of the Group. Performance management software is expected to become a large-growth field amid expectations of a dramatic increase in the volume of information traffic spurred by the arrival of the full-fledged era of the Internet of Things (IoT). As one major measure for business growth, we will expand the scope of business operations and promote sales expansion.

Would you please tell us how you are strengthening corporate communications?

HattoriIn August 2017, Seiko served as the official timer at the IAAF World Championships London 2017 and supported the passionate competition of the athletes by providing timing in units as small as 1/1,000th of a second. In the future as well, we will make efforts to strengthen our brand power by leveraging the technologies cultivated since the 1964 Tokyo Olympics and proactively implementing PR measures. Moreover, we will also continue our CSR activities that include branding activities that appeal to the sensitivities of people through music and our concerts that support regions devastated by the Great East Japan Earthquake.

Under the slogan “SEIKO Moving ahead. Touching hearts.”, Seiko strives to build relationships that deeply touch the hearts of people in a variety of settings. You can count on Seiko as we continue to grow.

Shinji Hattori
1975: Joined Mitsubishi Corporation
1984: Joined Seikosha Co., Ltd. (currently Seiko Clock Inc. and Seiko Precision Inc.).
2001: President, Seiko Precision Inc.
2003: President & CEO, Seiko Watch Corporation
2017: Chairman & CEO, Seiko Watch Corporation
2010: President, Seiko Holdings Corporation
2012: Chairman & Group CEO, Seiko Holdings Corporation

Shinji Hattori Chairman & Group CEO  Seiko Holdings Corporation

Yoshinobu Nakamura
1972: Joined Seikosha Co., Ltd (currently Seiko Clock Inc. and Seiko Precision Inc.)
2003: Director, Seiko Holdings Corporation
2004: Executive Director & CFO, Seiko Watch Corporation
2008: President, Seiko Clock Inc.
2008: Director, Senior Executive Director, Seiko Holdings Corporation
2012: President, Seiko Holdings Corporation

Yoshinobu Nakamura President Seiko Holdings Corporation

Shinji Hattori
1975: Joined Mitsubishi Corporation
1984: Joined Seikosha Co., Ltd. (currently Seiko Clock Inc. and Seiko Precision Inc.).
2001: President, Seiko Precision Inc.
2003: President & CEO, Seiko Watch Corporation
2017: Chairman & CEO, Seiko Watch Corporation
2010: President, Seiko Holdings Corporation
2012: Chairman & Group CEO, Seiko Holdings Corporation

Shinji Hattori Chairman & Group CEO  Seiko Holdings Corporation

Yoshinobu Nakamura
1972: Joined Seikosha Co., Ltd (currently Seiko Clock Inc. and Seiko Precision Inc.)
2003: Director, Seiko Holdings Corporation
2004: Executive Director & CFO, Seiko Watch Corporation
2008: President, Seiko Clock Inc.
2008: Director, Senior Executive Director, Seiko Holdings Corporation
2012: President, Seiko Holdings Corporation

Yoshinobu Nakamura President Seiko Holdings Corporation