SEIKO Moving ahead. Touching hearts.

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Image Song "Moving ahead. Touching hearts."

Moving ahead. Touching hearts. Moving ahead. Touching hearts.

Seiko Holdings Group Slogan

Moving ahead. Touching hearts.

In May 2014, the group slogan was established. It expresses the Group's aspiration to become an entity that is always ahead of the times and resonates with customers' hearts by providing not only physical values but also emotional values such as playfulness, excitement and a sense of thrill.

Introduction of the Image Song

Since we decided to use the Group slogan proactively to develop a sense of employee unity and for PR activities targeting people outside the Group companies, we decided to produce a piece of music that fits the image of "SEIKO Moving ahead. Touching hearts." as part of our communication activities.
Centered on the Sound of 'Wa' Concert to support eastern Japan in a spirit of "harmony", this melody is used also in the TV programs presented by Seiko, "Sound Inn 'S'" and "TIME is LIFE," and as the background music of the radio CM "Impressing the sensation on the mind," which was broadcast on radio programs sponsored by Seiko.
We will continue disseminating the Group slogan and image song in a variety of ways, in the hope that we will evoke happy excitement and a sense of thrill in people when they hear this music. We will continuously set the music as one of the axes of our branding activities under the Group slogan to further improve the brand image.

Seiko's image song Moving ahead. Touching hearts.

To the special page of the brand music video "Art of Time"

The image song is used as the background music in the brand music video "Art of Time" themed on the Group slogan: "SEIKO Moving ahead. Touching hearts."

Up to the Completion of the Image Song

Each and every employee thought about the theme song of the Seiko Holdings Group, which will be sung successively in 10 and 20 years' time, inspiring hopes and passions for the future of the Group's employees.
Employees were invited to create lyrics embodying the wishes of the Group, and they presented phrases based on the image of the Group slogan, "SEIKO Moving ahead. Touching hearts." to one another. The lyrics and phrases were arranged by professional songwriters into a lyric work expressing the wishes of the employees.
The lyrics was combined with the melody created by the Chairman & Group CEO, Shinji Hattori, arranged by professional composers/arrangers and completed as a piece of music.

Up to the Completion of the Image Song
Up to the Completion of the Image Song

Image Song sung by various Artists

In addition to Marlene, now Sarah Àlainn sings the image song. Please enjoy the two vocalists sing the same song in very different arrangements. Marlene express it in a jazzy style with her powerful voice whereas Sarah in a lighter swing with much higher pitch.

  • Sarah Àlainn
  • Marlene
Sarah Àlainn

Sarah Àlainn

Artist profileile

Music player

"Moving ahead. Touchinghearts."
Sarah Àlainn's Version

Seiko's image song Moving ahead. Touching hearts.

About the arrangement

The focus has been placed on cheerful and fresh tone.
To realize this, rhythm of light swing was chosen.
You can enjoy a unique interpretation in a rhythm similar to the one in George Shearing tunes that fits perfectly with Sarah's bright and suave voice.

Message

Sarah Àlainn

With words written by the employees, the heartfelt Seiko theme song radiates positivity and solidarity. I went into the studio with a bright yellow outfit to match the uplifting lyrics.
I chose to sing in my native tongue English and after hearing that this would be played every morning in the office, I decided to start off with the chorus - 'With the start of a brand new day, moving ahead and touching hearts. We will shape the future'. What better way to start off the day with the company slogan!
Katsuhisa Hattori gave the arrangement a jazzy feel with a nod to 'Shearing'. We had such a blast!

Recording Scene

The multi-talent diva Sarah and the music creator Katsuhisa Hattori produced together a brand new version of the image song in Hattori's arrangement.
The harmony of Sarah's English lyrics and melody of the instruments have made a song that is full of tenderness and playfulness.

Sarah Àlainn
Sarah Àlainn
Marlene

Marlene

Artist profileile

Music player

"Moving ahead. Touching hearts."
Marlene's Version

Seiko's image song Moving ahead. Touching hearts.

About the arrangement

Marlene's powerful voice combines with the exquisite jazz rhythm arranged by Makoto Kuriya to create an image song with a different essence from the original.

Message

Marlene

When I performed as an idol, my "Slim Sensation" was adopted as a commercial song for Seiko Watch. Time has passed since then, and now the company has asked me to sing the English version of its image song, which I consider to be a kind of destiny! It is a wonderful song! The arrangement by Makoto Kuriya has made the song reminiscent of something from a dance hall! I sing it with the pleasant sensations I feel. For tomorrow, LET'S SING and SWING!!

Recording Scene

In the modern atmosphere created by jazz, the recording was made under the supervision of jazz pianist Makoto Kuriya.
An outstanding song was completed with the resonance of Marlene's voice.

Marlene
Marlene