See, touch, and feel the excitement
—step into the city’s World Athletics experience.
Journey through time with Seiko.
As the official timer of the World Athletics Championships for over 40 years, Seiko has supported athletes at their most critical moments.
We invite you to explore three unique experience hubs that offer a glimpse behind the scenes of the Tokyo 2025 Championships,
Embark on a journey through Seiko’s story of Time.
SEIKO HOUSE
Special Exhibition
In celebration of the World Athletics Championships, Seiko House Hall (on the 6th floor) will host a special exhibition, HARMONY OF THE MOMENTS, from September 12 to 21, Visitors can experience the history of Seiko’s long involvement in the Championships through exhibits and sound in “12 MOMENTS,” featuring twelve displays inspired by the theme of timepieces. Viewers can also immerse themselves in the athletes’ inner worlds in “BEYOND MOMENTS” or explore “REALTIME RECORDS,” where new exhibits are added each time a record is broken during the Championships. You can also take commemorative photos together with an official Seiko timer at “PHOTO SPACE.” A wide variety of attractions will be on display.
In celebration of the World Athletics Championships, Seiko House Hall (on the 6th floor) will host a special exhibition, HARMONY OF THE MOMENTS, from September 12 to 21, Visitors can experience the history of Seiko’s long involvement in the Championships through exhibits and sound in “12 MOMENTS,” featuring twelve displays inspired by the theme of timepieces. Viewers can also immerse themselves in the athletes’ inner worlds in “BEYOND MOMENTS” or explore “REALTIME RECORDS,” where new exhibits are added each time a record is broken during the Championships. You can also take commemorative photos together with an official Seiko timer at “PHOTO SPACE.” A wide variety of attractions will be on display.
Window Displays
This exhibition will feature original artwork inspired by Haruka Kitaguchi, Japan’s national representative in the javelin throw. We can see her powerful and dynamic pursuit of new records vividly expressed through her art.
Lighting Display
A special flag featuring the official event logo will also be on display.
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Location
4-5-11 Ginza, Chuo-ku, Tokyo
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Access
Directly connected to Tokyo Metro Ginza Station (Exit B1), near Exits A9 and A10
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Business Hours
11:00 AM – 7:00 PM
Seiko Collaboration Cafe Seiko”0.001”Café
*Original menu available from 11:00 AM
Some Highlights from Seiko’s Original Menu
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Sea cream sauce with fettuccine and bottarga -
Burrata Cheese with Colorful Vegetable & Fruit Salad -
Smoked Appetizers: Salmon Trout, Kyoto Duck & Cheese
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Chocolate “Avalanche”
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Butterfly Pea Cream Soda with Lemon Syrup -
SEIKO Latte
Best Photo Spot
At the cafe, be sure to capture the spirit of the Championships at this popular photo spot.
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Location
Royal Garden Café Aoyama
2-1-19 Kita-Aoyama, Minato-ku, Tokyo -
Access
4-minute walk from Tokyo Metro, Ginza Line Gaienmae Station (Exit 4b)
5-minute walk from Ginza Line and Hanzomon Line Aoyama-itchome Station (Exit 1) -
Business Hours
September 11–21
Weekdays: 11:00 AM – 10:00 PM (Open from 5:00 PM on 9/11)
Weekends & Holidays: 9:00 AM – 10:00 PM
Last Order: 9:00 PM
Commercial Display (Seiko Booth)
*No ticket required to visit the booth
Watch Sales Corner
※Quantities are limited.
Mini Game Corner
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Location
Near Gate E, National Stadium
10-1 Kasumigaoka-machi, Shinjuku-ku, Tokyo -
Access
9-minute walk from Tokyo Metro, Ginza Line Gaienmae Station (Exit 3)
1-minute walk from Toei Subway, Oedo Line Kokuritsu-Kyogijo Station (Exit A2)
5-minute walk from JR Sobu Line Sendagaya Station / Shinanomachi Station -
Business Hours
Open September 13–21
Weekdays
Sales: 3:00 PM – 7:00 PM Mini Games: 3:00 PM – 8:00 PM
Weekend & Holidays
Sales: 11:00 AM – 7:00 PM Mini Games: 11:00 AM – 8:00 PM
