At Seiko, we believe that the technology capable of measuring time to the nearest thousandth of a second is more than just a sophisticated tool — it is a tribute to the dedication, passion, and dreams of every athlete. Through our message, “A TRUE MOMENT,” we aim to convey the profound emotion of sports as expressed through time.

In celebration of the World Athletics Championships Tokyo 2025, we are proud to present a special exhibition, "HARMONY OF THE MOMENTS," at SEIKO HOUSE Hall.

This exhibition features three key installations:

① 12 MOMENTS
A journey through the history of the World Athletics Championships since 1983, captured in 12 iconic scenes inspired by the face of a clock.

②BEYOND MOMENTS
An immersive audiovisual experience that captures the emotional highs and electric atmosphere surrounding the birth of new world records, such as those about to be seen at this competition.

③ REALTIME RECORDS
A daily-updated showcase capturing the evolving drama of the Tokyo 2025 Championships in real time.

Visitors can also enjoy a variety of interesting experiences, including a photo-op space featuring an official competition timer displaying the event logo, as well as the exclusive screening of the official World Athletics Foundation video, which chronicles the sport's most historic moments.

We invite you to experience the “true moments” that Seiko has been capturing for decades—moments where peak experiences of human achievement are frozen in time.

Production: DENTSU INC.

Cooperation: The Asahi Shimbun, Tokyo 2025 World Athletics Foundation