About SEIKO HOUSE

Seiko’s predecessor, Kintaro Hattori opens a shop selling and repairing watches and clocks in Ginza 4-chome in 1894. At that time, the founder, Kintaro Hattori, insisted on installing a clock tower on the roof of the building as a service to the people of Ginza.
Later, as a symbol of Tokyo’s reconstruction after the Great Kanto Earthquake, a new building was completed on this site in 1932, and it, too, featured a clock tower. For almost a century it has stood through disasters both natural and man-made, and has become a familiar landmark in Ginza. Today, the Wako building, with its iconic clock tower, is perhaps the most easily recognizable symbol of this world-famous shopping district.

In 2022, to mark the 90th anniversary of this edifice, Seiko will launch a new project, building on the legacy of this historic location, the very origin of the company, to provide a platform dedicated to Japanese technology and craftsmanship. Here, at SEIKO HOUSE, we will focus not on the past, but on the future, looking at how cutting-edge technology and the eternal spirit of Japanese craftsmanship will create a more exciting and more sustainable world in the years to come.

In order to achieve this goal, we will redevelop the main Wako building in Ginza, which is owned by our company, rename it SEIKO HOUSE, and turn its upper floors into a base for promoting the legacy, appeal, and future possibilities of the Seiko brand.
In addition to better utilizing this historical site where one can sense the flow of Time, we will the top three floors with the latest equipment to take greater advantage of the facilities and space in this unique building.

Window Display

Window Displays

The stately neo-Renaissance-style Wako store is a well-known landmark, not only in Ginza, but also throughout Tokyo. The front-facing window display was born in 1952. Since then, Wako has remained committed to “entertaining all visitors to Ginza.” It promises to continue to be a cultural presence that resonates with the hearts and minds of anyone visiting the area.

Crimson

Sep 10, 2026 - Nov 04, 2026

Display Themes

Crimson

Silence is golden, keep your lips gently closed.
Attire speaks where words are left unspoken.
It reveals what we cherish, what we value, and the way we choose to live.
Even without saying a word, people embody their sense of beauty and aesthetics in the way they carry themselves.
A giant pair of lips floats in this window, glowing with a soft, diffused light. Beneath them, countless crimson hues unfold as if from a single brushstroke: autumn leaves, threads, leather, and the tools used to create color. From afar, they appear as one unified hue; up close, each individual material reveals its own distinct form.
What is seen and what remains unseen.What is spoken and what remains unsaid.It is precisely because not everything is expressed that space is created for the imagination to wander.
This display expresses the quiet eloquence that dwells within autumn fashion.

Location: SEIKO HOUSE Central Display Windows
Creative Direction: Jun Musashi (Wako Co., Ltd.)

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For window displays prior to June 8, 2022,
please visit the Wako website.

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