About SEIKO HOUSE

Seiko’s predecessor, Kintaro Hattori opens a shop selling and repairing watches and clocks in Ginza 4-chome in 1894. At that time, the founder, Kintaro Hattori, insisted on installing a clock tower on the roof of the building as a service to the people of Ginza.
Later, as a symbol of Tokyo’s reconstruction after the Great Kanto Earthquake, a new building was completed on this site in 1932, and it, too, featured a clock tower. For almost a century it has stood through disasters both natural and man-made, and has become a familiar landmark in Ginza. Today, the Wako building, with its iconic clock tower, is perhaps the most easily recognizable symbol of this world-famous shopping district.

In 2022, to mark the 90th anniversary of this edifice, Seiko will launch a new project, building on the legacy of this historic location, the very origin of the company, to provide a platform dedicated to Japanese technology and craftsmanship. Here, at SEIKO HOUSE, we will focus not on the past, but on the future, looking at how cutting-edge technology and the eternal spirit of Japanese craftsmanship will create a more exciting and more sustainable world in the years to come.

In order to achieve this goal, we will redevelop the main Wako building in Ginza, which is owned by our company, rename it SEIKO HOUSE, and turn its upper floors into a base for promoting the legacy, appeal, and future possibilities of the Seiko brand.
In addition to better utilizing this historical site where one can sense the flow of Time, we will the top three floors with the latest equipment to take greater advantage of the facilities and space in this unique building.

Window Display

Window Displays

The stately neo-Renaissance-style Wako store is a well-known landmark, not only in Ginza, but also throughout Tokyo. The front-facing window display was born in 1952. Since then, Wako has remained committed to “entertaining all visitors to Ginza.” It promises to continue to be a cultural presence that resonates with the hearts and minds of anyone visiting the area.

The Horn

Dec 26, 2025 - Jan 28, 2026

Display Themes

The Horn

A symbol that transcends boundaries and points toward the future.

At the beginning of 2026, an installation inspired by the image of unicorns will be featured in the store’s main display window. The unicorn is a mythical creature whose equine likeness has been passed down through the ages. As this year is the Year of the Horse, it is only fitting to display the unicorn, which is rooted in the zodiac sign of the Horse. Unicorns have long been a symbol of purity and hope, and now also reflect aspirations for the future.

The unicorn engraved on the wall appears in a form that seems to crumble like sand, expressing the passage of time, while its horn catches the light and shines. There are subtle marks creating the impression of a horn piercing the glass surface, suggesting the power to break through boundaries. What is presented here is not the unicorn itself, but the faint traces it leaves behind—an evocative space where memory and imagination converge, giving shape to illusion.

This year, once again, a new story begins here.

Location: SEIKO HOUSE Central store window
Art director: Jun Musashi (Wako Co., Ltd.)

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For window displays prior to June 8, 2022,
please visit the Wako website.

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