About SEIKO HOUSE

Seiko’s predecessor, Kintaro Hattori opens a shop selling and repairing watches and clocks in Ginza 4-chome in 1894. At that time, the founder, Kintaro Hattori, insisted on installing a clock tower on the roof of the building as a service to the people of Ginza.
Later, as a symbol of Tokyo’s reconstruction after the Great Kanto Earthquake, a new building was completed on this site in 1932, and it, too, featured a clock tower. For almost a century it has stood through disasters both natural and man-made, and has become a familiar landmark in Ginza. Today, the Wako building, with its iconic clock tower, is perhaps the most easily recognizable symbol of this world-famous shopping district.

In 2022, to mark the 90th anniversary of this edifice, Seiko will launch a new project, building on the legacy of this historic location, the very origin of the company, to provide a platform dedicated to Japanese technology and craftsmanship. Here, at SEIKO HOUSE, we will focus not on the past, but on the future, looking at how cutting-edge technology and the eternal spirit of Japanese craftsmanship will create a more exciting and more sustainable world in the years to come.

In order to achieve this goal, we will redevelop the main Wako building in Ginza, which is owned by our company, rename it SEIKO HOUSE, and turn its upper floors into a base for promoting the legacy, appeal, and future possibilities of the Seiko brand.
In addition to better utilizing this historical site where one can sense the flow of Time, we will the top three floors with the latest equipment to take greater advantage of the facilities and space in this unique building.

Window Display

Window Displays

The stately neo-Renaissance-style Wako store is a well-known landmark, not only in Ginza, but also throughout Tokyo. The front-facing window display was born in 1952. Since then, Wako has remained committed to “entertaining all visitors to Ginza.” It promises to continue to be a cultural presence that resonates with the hearts and minds of anyone visiting the area.

Tokyo Marathon

Feb 19, 2026 - Mar 02, 2026

*This exhibition has ended.

Display Themes

Tokyo Marathon

On March 1, 2026, the Tokyo Marathon will once again bring excitement to the world’s biggest city! A total of 39,000 runners will pass through the main Ginza 4-chome intersection in front of the Wako store, each with their own aspirations and focused on their own “personal best” times.

With every stride, a runner’s unique rhythm is born, pacing a challenging journey that could span anywhere from two to six hours or more. As they run, the city of Ginza quietly embraces each one, urging them forward.

In this year’s window display, we have visualized the thousands of footsteps that will race along Ginza’s streets, seeing them not only as covering distance, but also as marking units of time, the most critical measurement for any competitive runner. Our display shows “layers of time,” which we have expressed by use of overlapping transparent films and special illumination.

The names of all the participants are displayed across the main window. We invite you to stop by and search for your own name or that of someone close to you. The installation will be on view until 7:00 p.m. on March 2.

As the official timer of the Tokyo Marathon, Seiko will once again record every exciting second of every runner as they make their way through the city.

Location: SEIKO HOUSE Central store window
Art director: Jun Musashi (Wako Co., Ltd.)

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For window displays prior to June 8, 2022,
please visit the Wako website.

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