About SEIKO HOUSE

Seiko’s predecessor, Kintaro Hattori opens a shop selling and repairing watches and clocks in Ginza 4-chome in 1894. At that time, the founder, Kintaro Hattori, insisted on installing a clock tower on the roof of the building as a service to the people of Ginza.
Later, as a symbol of Tokyo’s reconstruction after the Great Kanto Earthquake, a new building was completed on this site in 1932, and it, too, featured a clock tower. For almost a century it has stood through disasters both natural and man-made, and has become a familiar landmark in Ginza. Today, the Wako building, with its iconic clock tower, is perhaps the most easily recognizable symbol of this world-famous shopping district.

In 2022, to mark the 90th anniversary of this edifice, Seiko will launch a new project, building on the legacy of this historic location, the very origin of the company, to provide a platform dedicated to Japanese technology and craftsmanship. Here, at SEIKO HOUSE, we will focus not on the past, but on the future, looking at how cutting-edge technology and the eternal spirit of Japanese craftsmanship will create a more exciting and more sustainable world in the years to come.

In order to achieve this goal, we will redevelop the main Wako building in Ginza, which is owned by our company, rename it SEIKO HOUSE, and turn its upper floors into a base for promoting the legacy, appeal, and future possibilities of the Seiko brand.
In addition to better utilizing this historical site where one can sense the flow of Time, we will the top three floors with the latest equipment to take greater advantage of the facilities and space in this unique building.

Window Display

Window Displays

The stately neo-Renaissance-style Wako store is a well-known landmark, not only in Ginza, but also throughout Tokyo. The front-facing window display was born in 1952. Since then, Wako has remained committed to “entertaining all visitors to Ginza.” It promises to continue to be a cultural presence that resonates with the hearts and minds of anyone visiting the area.

“TOKI no Q” — A Window That Invites You to Question Time

Jan 29, 2026 - Feb 18, 2026

Display Themes

“TOKI no Q” — A Window That Invites You to Question Time

This display window asks questions centered on the “Why” and “How” of time.
Rather than seeking correct answers, it invites visitors to think, share, and reflect—using questions as a starting point to engage with their own sense of time.

How we perceive and understand time differs from person to person.
Through the simple prompt, “What do you think?”, we encourage you to explore the mystery of time and the diversity of perspectives surrounding it.

We invite you to take part in the TOKI no Q quiz, accessible directly from this window, and enjoy the experience of questioning time for yourself.

Location: SEIKO HOUSE Central store window
Art director: Jun Musashi (Wako Co., Ltd.)

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For window displays prior to June 8, 2022,
please visit the Wako website.

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