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Grand Seiko Museum opens on April 2, 2024 Showcasing over 100 historical Grand Seiko timepieces in one place

March 29, 2024
Seiko Group Corporation

Seiko Group Corporation (Chairman & Group CEO, CCO: Shinji Hattori; head office: Chuo-ku, Tokyo, Japan; hereinafter "Seiko") announced today that on April 2, 2024, it will unveil the Grand Seiko Museum Ginza. This venue, situated on the 6th floor of The Seiko Museum Ginza in Tokyo, will showcase the illustrious 60-year history of Grand Seiko, Japan's premier luxury watch brand. The museum will display over 100 pieces, featuring iconic timepieces such as the very first Grand Seiko from 1960, several other historically significant models, and rare treasures that have garnered worldwide acclaim. Additionally, it will explore the rich history of Grand Seiko's evolution over the decades, offering insights into its development up to the present day. The exhibition will be open to the public, and admission is free.

Grand Seiko Museum Special Page

Outline of the Grand Seiko Museum

The Grand Seiko Museum features several areas with separate themes, such as Beginning, Challenge, Variety, Innovation, and Evolution.
The museum traces the brand’s journey from the first-generation Grand Seiko to the ongoing challenge to create world-class timepieces with unique standards of accuracy and design principles. It delves into the mechanical marvels shaping today's Grand Seiko, featuring the world-famous 9S mechanical, 9R Spring Drive, and 9F Quartz movements. Visual displays illustrate the distinct characteristics of these innovative movements and their continuing evolution. An impressive array of historical timepieces and movements adorns the far wall, showcasing the brand's rich heritage. As visitors circle the museum, they naturally immerse themselves in Grand Seiko's history and craftsmanship, making this an interesting, educational, and enjoyable experience for ordinary visitors and die-hard watch fans alike.

Interior Design

The museum's interior design embodies Grand Seiko's brand philosophy of “The Nature of Time,” which draws inspiration from Japanese aesthetics and spirituality, reflecting the essence of watch-making. Visitors can enjoy the exhibits in a quiet, relaxing space designed with soft natural tones to create a tranquil, refined experience befitting a world-class luxury brand.

About Grand Seiko

The Grand Seiko brand emerged from a fervent passion to create the world's finest timepieces during an era when luxury watches were synonymous with Swiss-made excellence. After its birth in 1960, Grand Seiko became the first Japanese watch to conform to the rigorous standards for chronometers set by the Bureaux Officiels de Contrôle de la Marche des Montres. Since then, it has continued striving to realize the essence of watchmaking. The heritage and sense of mission that created the first Grand Seiko still underlie the brand's passion for perfection, and will support its business far into the future.

Official Grand Seiko Website

Visitor Guide

Grand Seiko Museum

The Seiko Museum Ginza, 6th floor
4-3-13 Ginza, Chuo-ku, Tokyo 104-0061, Japan
Phone: +81-3-5159-1881

Floor Space:
Approximately 103.5 sq.m

10:30 am to 6:00 pm

Mondays, and before-and-after the New Year


Tours require reservations. Please make a reservation in advance via The Seiko Museum Ginza website:

Press Contact:

Seiko Group Corporation
Public Relations Department

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