Seiko to serve as official timer of the World Athletics Ultimate Championship

Seiko Group Corporation ("Seiko"), headquartered in Chuo-ku, Tokyo and led by Chairman of the Board, Group CEO and Group CCO Shinji Hattori, has a long-standing partnership with World Athletics.

The World Athletics Ultimate Championship is a new global championship created by World Athletics. At the inaugural edition in Budapest, world-class athletes, including winners of major global championships such as the World Athletics Championships Tokyo 25 and top-ranked competitors in the World Athletics rankings, will compete for ultimate glory over three days of elite competition.

The event will introduce an innovative spectator experience through bold venue presentation concepts, including a black-themed infield designed to highlight the active competition area, as well as broadcast enhancements using augmented reality (AR) technology. These initiatives aim to showcase the excitement and intensity of athletics and bring the sport closer to fans around the world.

Building on its long-standing partnership with World Athletics, Seiko will once again provide precise timing and measurement services, capturing every moment as athletes push the limits of performance and strive for new records. In addition, the company will help fans to better understand and appreciate the excitement of the athletes' performances through visualization of critical competition data. Seiko, which is already renowned for its precision split-second timing and measurement, will also contribute to a richer and more engaging spectator experience.

Event: World Athletics Ultimate Championship Budapest 26
Dates: September 11-13, 2026
Organizer: World Athletics
Location: Budapest, Hungary
Venue: National Athletics Centre
Number of Athletes: Approximately 360 competitors