"Not just watches." Seiko, which strives to serve society, releases its corporate message: "Solutions that move the heart"

Using an image of twins to express the firm’s dual identity: the “Seiko of Watches" and the “Seiko of Solutions"

In our ad "Solutions that move the heart," we express the two aspects of Seiko through the image of twin children.
From a large bag that the twins carry, they take out a light blue model representing possible solutions and also some white wooden blocks. A “building block cityscape" reminiscent of Tokyo's Ginza and centered around Seiko House shows various Seiko solutions in action. These solutions bring smiles to people’s faces.
Seiko will continue to deliver "solutions that move the heart.”

Using building blocks to express the desire for a sustainable society

The Ginza-like cityscape that is shown in the ad was created by block artist Miharu Takagi and his team, using about 5,000 building blocks.
These blocks, which can be redesigned and rebuilt in different shapes, symbolize sustainability. This small cityscape embodies Seiko's desire for a sustainable society, something we aim to help bring about through our range of solutions.

Not just "watches"!
Various Seiko solutions that help support society

This ad introduces some of Seiko's solutions as seen in various real-world applications, such as healthcare, child care, and shopping.