In Japan we say 
ICHI-GO-ICHI-E.
Meaning “once in a lifetime”.

For every moment is precious.
Fleeting.
And unrepeatable.

Seiko’s film THE GIFT OF TIME 
celebrates this special relationship with Time.

To extend and enhance the experience of viewing it, 
we invited the celebrated architect Kengo Kuma 
to create a once in a lifetime Tea House 
in the garden of The Ritz Paris.

Within this sacred space, 
guests were invited to become immersed in the tea ceremony, 
appreciating time for themselves.

At the heart of the tea tradition 
is a deep care for this present moment.
Through the tea master’s movements, 
the scent of incense, 
the sound of boiling water, 
and the rhythm of the whisk, 
Time is cherished.

We sip this moment with profound gratitude.
And a reunion with the present is achieved.

During this unique event, 
we welcomed the precious, 
fleeting and unrepeatable.

Taking this chance to pause and savor 
what THE GIFT OF TIME means to each of us.