The title, Art of Time, has two meanings. It refers to the visualization of the broad concept of time, and also to the artistry of timepiece craftsmen.
As well as the watch parts themselves, watch-making tools are also used.
The production began with planning and technological consultations with the watch artisans, and took a full year to complete. Countless tests were run, and fifteen takes were required over two days.
The red spheres that appears in the film are rubies. In watches, rubies are used to minimize bearing abrasion.
In this town created out of watch parts, residents can be glimpsed hidden here and there. There is even a couple in love.
The red heart moves via a slit animation mechanism that is part of a wristwatch, made to a specially ordered size. It is driven by the movement of the watch.
Branded Music Video
"Art of Time" behind the Scene
Seiko Image Song "Seiko. Moving Ahead. Touching Hearts"
"Seiko Holdings Corporation" Group Slogan
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