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Support for disaster relief

The Seiko Holdings Group is developing the SEIKO 130 Actions under which we are implementing 130 programs to support residents and communities stricken by the earthquake and tsunami disaster of March 2011.

Support for disaster relief
SEIKO 130 Actions

After the Great Kanto Earthquake of 1923, SEIKO’s founder, Kintaro Hattori, replaced his customers’ damaged watches entrusted for repair with new watches of equivalent quality.
By doing so, he showed that he would never cause customers to sustain loss, which won their trust in the company. In the wake of the Great East Japan Earthquake, we have regained this spirit and have developed a disaster relief support project called the SEIKO 130 Actions, which has the potential to be continued into the future as well.
This project is and will be implemented with various themes up to March 2014 by the initiative of individuals, groups of individuals within the Seiko Holdings Group, organizations and companies who voluntarily register. The Volunteer Leave System may apply to participating staff.


SEIKO 130 Actions Here are the first 44 actions in the program. Many more are in the planning phase and we are ready to support the authorities with new projects as they are decided.
#001 Donation to the Japanese Red Cross Society relief fund
#002 Donation to the Japanese Red Cross Society relief fund (in matching gifts)
#003 Donation of disaster-proof clocks and glasses for presbyopia
#004 Relief fund-raising action at Wako stores
#005 Window displays related to disaster recovery
#006 Donation of glass lenses for emergency use
#007 Offering of a 50% discount off repair services for disaster-damaged clocks
#008 Donation of PCs
#009 Visiting disaster-stricken customers in the Tohoku district
#010 Donation of daily essentials to affected customers
#011 Donation for relief support to chambers of commerce in stricken areas
#012 Donation of wristwatches to affected individuals
#013 Campaign to offer unused items in peoples’ homes as relief supplies
#014 Donation of stopwatches to senior high schools
#015 Participation in a volunteer bus tour
#016 Launch of “You’re always connected” for a PHS terminal standby screen
#017 Sponsoring a brass band charity concert
#018 Cosponsoring a concert in a stricken community
#019 Donation to the Dalian Red Cross Society
#020 Participation in a charity live event
#021 Donation to and participation in support activities for the Camera &
Imaging Products Association
#022 Provision of running watches
#023 Cosponsoring the “Te-no-hira-o-taiyo-ni (Palms to the Sun) – Heart-to-Heart” project
#024 Donation to the American Red Cross (in matching gifts)
#025 Free provision of sales promotion materials to eyewear shops in stricken areas
#026 Appeals for volunteer activities and donations for relief support
#027 Cosponsoring a charity concert featuring Norio Maeda
#028 Sponsoring a brass band charity concert
#029 Participation in an NPO’s volunteer program supporting disaster recovery
#030 Sponsoring sympathy concerts at evacuation centers
#031 Participation in volunteer activities in stricken areas
#032 Concert proceeds donated to support reconstruction from the earthquake and tsunami disaster of March 2011
#033 “Reconstruction Action” campaign
#034 Charity concert activities
#035 Participation in volunteer activities
#036 Donation of clocks to disaster victims in Iwate Prefecture
#037 Donation of tuner-metronomes to primary and junior high schools in Fukushima Prefecture
#038 Support campaign for reconstruction from the disaster
#039 Donation to Hong Kong Red Cross
#040 Donation to Taipei Chamber of Commerce and Industry
#041 Donation to American Red Cross
#042 Sympathy visits and donations to client companies and customers suffering from the disaster
#043 Volunteer staff of “Ganbare (Hang on), Miyako! Meguro-no-Sanma Festa”
#044 Charity Rakugo session, Japanese comic story telling

* As of September 2011 (extracts)

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